In class, we watched two contrasting TV adverts,the ' Gibbs SR ' TV advert from the 1950s and ' Cadbury's ' TV advert from the 1990s. Gibbs SR featured a male scientist who gives a narration to his audience about the product. On the other hand, Cadbury's was playful and entertaining, with an upbeat soundtrack along with the story of a photographer who is working on a fashion photoshoot but who keeps seeing Cadbury's chocolate when he tries to make a shot.
The Cadbury's chocolate advert was in black and white, but the Cadbury's was full colour and used the brand's main colours to dress both the people and as the final screen colour.
The Gibbs SR advert focussed more on the proven scientific benefits of using the toothpaste. This was seen in the charts provided within the advert where the narrator explains how we need to keep our gums healthy for the mouth to be happy and that the toothpaste can do the work.
Cadbury's, on the other hand, had a story included in the advert about a photographer trying to be awarded in a photo contest and succeeds by handing in the photo of Cadbury's colours.
The toothpaste advert was serious, with only scientific facts that prove the benefits of the toothpaste and some animation that makes people feel more clean and cool.
However, the chocolate advert was more of a visual advert, as seen in the animations used to make the product look more attractive to others and used their main colours to elaborate on their product.
Both adverts used animation, the Gibbs SR used the toothbrush and the toothpaste in the ice and ice covering the toothpaste at the end in order to emphasise that the toothpaste gives you a cool feeling after you brush whilst also cleaning your gum.
whereas the Cadbury's used a person symbolising the product in order to show both how the chocolate is made and still continue with the narrative part of the advert.
Sound was used differently too. Gibbs SR had more of a classical old fashioned tune which was very soft so we can hear it but not concentrate on it. The advert wanted to emphasise how good the toothpaste's effect was and the music wasn't of very much importance. However, Cadbury's had an exciting tune that makes the advert interesting and people want to continue on watching it until the end. Sound is effective in how the advert is portrayed to the viewers and both adverts used it effectively.
20.10.11
Why did the 1998 Lucozade advert feature Lara Croft?
The Lucozade advert of 1998 features the character Lara Croft from the video game series, 'Tomb Raider'. The lucozade drink which was first designed for the ill in hospitals, rebranded into a energy drink for people that engage in sporting activities. Due to this fact, the firm needed an advertising character that symbolises strength and energy, and that came to be Lara Croft. NOT FINISHED
14.10.11
9.10.11
British Airways
British Airlines Advertisement Essay
Garry Na
The Aviators, British Airways (television, 2011)
In this essay I am analysing The Aviators campaign which is very distinctive as its focus is on tradition, dedication and service, which sets it apart for other current campaigns such as the Virgin Airways campaign, whose focus is more on the ‘trolley dolly’ representation of staff. This message is delivered through the slogan “To fly, to serve”, words engraved on the emblem of British Airlines.
The aviator advertisement created by the BA is releasing a certain message in an unbelievably clever way. The major aim of any airline company would be to attract people to be passengers on their aircrafts. The question is who can do better at it? An advertisement is usually seen without knowledge of how the advert was created. This advert was created with focus on the representation of BA’s staff. Rather than using someone famous to attract minor interest in the company, by using the staff in the airline company as part of the advert, it shows a very honest image of the company and the representation of the airline staffs in the advertisement.
The aviator advert from the BA was the first major airline company to start a campaign on facebook, the largest social networking site in the world. This had an incredible effect on people’s interest as it was a fundamental way in getting to know certain companies easily. The advertisement is created in a timeline where their company evolves and evolves from just a small number of cadets flying to one of the greatest airlines in the world. The narration in the advert converts their service into words and produces trust in observers’ minds.
The costumes that come up in the advert changes as the aircrafts change into newer versions. This is not just saying that the airline company is very traditional, but that the value and the traditon that he company treat as important hasn't changed. Also, as the airplanes develops, the weather and the climate changes from dark and cold to bright and warm. If we look at the weather in the first scene where there were only a few men taking off, leaving behind their families, thunder roars and it is very dark. Also, the people’s clothes are thick and are suitable for cold weather. However, as time passes, we can infer that the climate goes warmer by looking at people’s clothes, and that the background has become brighter. The last scene shows the aircrafts of BA soaring above the clouds, and this is the brightest background in the advert.
Another significant part is that both the staff and the extras that come out in the advert have suitable clothes for that timeline. For example, if we take a close look at the family seeing the pilot off, or the couple that is heading to the airplane in the second scene, we realize they have traditional clothes on from the twentieth century, which is very well analyzed from the making so that the observers of the advert can understand the development of the company a lot better. Their brilliance of the campaign and the making places BA on the top.
The aviator advertisement created by the BA is releasing a certain message in an unbelievably clever way. The major aim of any airline company would be to attract people to be passengers on their aircrafts. The question is who can do better at it? An advertisement is usually seen without knowledge of how the advert was created. This advert was created with focus on the representation of BA’s staff. Rather than using someone famous to attract minor interest in the company, by using the staff in the airline company as part of the advert, it shows a very honest image of the company and the representation of the airline staffs in the advertisement.
The aviator advert from the BA was the first major airline company to start a campaign on facebook, the largest social networking site in the world. This had an incredible effect on people’s interest as it was a fundamental way in getting to know certain companies easily. The advertisement is created in a timeline where their company evolves and evolves from just a small number of cadets flying to one of the greatest airlines in the world. The narration in the advert converts their service into words and produces trust in observers’ minds.
The costumes that come up in the advert changes as the aircrafts change into newer versions. This is not just saying that the airline company is very traditional, but that the value and the traditon that he company treat as important hasn't changed. Also, as the airplanes develops, the weather and the climate changes from dark and cold to bright and warm. If we look at the weather in the first scene where there were only a few men taking off, leaving behind their families, thunder roars and it is very dark. Also, the people’s clothes are thick and are suitable for cold weather. However, as time passes, we can infer that the climate goes warmer by looking at people’s clothes, and that the background has become brighter. The last scene shows the aircrafts of BA soaring above the clouds, and this is the brightest background in the advert.
Another significant part is that both the staff and the extras that come out in the advert have suitable clothes for that timeline. For example, if we take a close look at the family seeing the pilot off, or the couple that is heading to the airplane in the second scene, we realize they have traditional clothes on from the twentieth century, which is very well analyzed from the making so that the observers of the advert can understand the development of the company a lot better. Their brilliance of the campaign and the making places BA on the top.
3.10.11
Airline Advertisements
We are going to observe the changes that have been made in the advertising side of airlines.
http://www.youtube.com/watch?v=Hbib-A6NpW8 << This is a great advertisement from Virgin Atlantic. The values that the advert is sending is quite simple. In the advert, it actually shows you the real inside of the planes that are being flewn in Virgin Atlantic. It is a very clean environment with a very friendly staff. The image itself is exaggerated in a positive way to attract the views of the future passengers. In it, it also shows the meals and desserts served in the airlines and tries to attract public views. Have a go, see if you feel the same. ^^
http://www.youtube.com/watch?v=Hbib-A6NpW8 << This is a great advertisement from Virgin Atlantic. The values that the advert is sending is quite simple. In the advert, it actually shows you the real inside of the planes that are being flewn in Virgin Atlantic. It is a very clean environment with a very friendly staff. The image itself is exaggerated in a positive way to attract the views of the future passengers. In it, it also shows the meals and desserts served in the airlines and tries to attract public views. Have a go, see if you feel the same. ^^
2.10.11
Creating my blog
Hello, I am a year 10 student at Claremont Fan Court School in Esher. For my media GCSE, I face many tasks that will help me later on in my career disregarding whatever it should turn out to be. One of my primary tasks was to create this blog. I had to sign my email account to create it and had to design it in the design templates section. I was to add others in my media classes and create a new post about the creation of this blog. It is a pleasure to be in the class and I enjoy having to do what I do.
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