Why did the 1998 Lucozade advert feature Lara Croft?

    The Lucozade advert of 1998 features the character Lara Croft from the video game series, 'Tomb Raider'. The lucozade drink which was first designed for the ill in hospitals, rebranded into a energy drink for people that engage in sporting activities. Due to this fact, the firm needed an advertising character that symbolises strength and energy, and that came to be Lara Croft.   NOT FINISHED