CONTRASTING TV ADVERTS: GIBBS SR & CADBURY

     In class, we watched two contrasting TV adverts,the ' Gibbs SR ' TV advert from the 1950s and ' Cadbury's ' TV advert from the 1990s. Gibbs SR featured a male scientist who gives a narration to his audience about the product. On the other hand, Cadbury's was playful and entertaining, with an upbeat soundtrack along with the story of a photographer who is working on a fashion photoshoot but who keeps seeing Cadbury's chocolate when he tries to make a shot.

The Cadbury's chocolate advert was in black and white, but the Cadbury's was full colour and used the brand's main colours to dress both the people and as the final screen colour.

The Gibbs SR advert focussed more on the proven scientific benefits of using the toothpaste. This was seen in the charts provided within the advert where the narrator explains how we need to keep our gums healthy for the mouth to be happy and that the toothpaste can do the work.


Cadbury's, on the other hand, had a story included in the advert about a photographer trying to be awarded in a photo contest and succeeds by handing in the photo of Cadbury's colours.
The toothpaste advert was serious, with only scientific facts that prove the benefits of the toothpaste and some animation that makes people feel more clean and cool.


However, the chocolate advert was more of a visual advert, as seen in the animations used to make the product look more attractive to others and used their main colours to elaborate on their product.


Both adverts used animation, the Gibbs SR used the toothbrush and the toothpaste in the ice and ice covering the toothpaste at the end in order to emphasise that the toothpaste gives you a cool feeling after you brush whilst also cleaning your gum.
whereas the Cadbury's used a person symbolising the product in order to show both how the chocolate is made and still continue with the narrative part of the advert.


Sound was used differently too. Gibbs SR had more of a classical old fashioned tune which was very soft so we can hear it but not concentrate on it. The advert wanted to emphasise how good the toothpaste's effect was and the music wasn't of very much importance. However, Cadbury's had an exciting tune that makes the advert interesting and people want to continue on watching it until the end. Sound is effective in how the advert is portrayed to the viewers and both adverts used it effectively.