The ASA website

     In class, we were already informed of the ASA website which is the Advertising Standards Authority. They control any inappropriate adverts that might be of harm to any person, and regulates any adverts that people find discriminative. Our prep was to explore the website and find an interesting part of the website and it's workings.

     Something I found interesting was a tab called, 'Parent's page'. This tab was created so that parents or guardians of a child can easily access the ASA and give complaints or ideas about what type of adverts are allowed for children and stop anything inappropriate. This page had a direct relationship with the regulations page and was a compulsory part of the website.

     The ASA classifies anybody under the age of 16 as a child, and classifies any form of media adverts as their regulation range. This includes all the adverts such as TV, radios, websites, newspapers, magazines, E-mails, texts, and direct mails. The tab was holding a parents debate forum in order to develop the website which I found very clever.

     The tab also had a space where all the information of child security websites were written. This includes The Family and Parenting Institute, and The Child's Society. Just in case all the complaints of parents are not heard, the ASA has posted website URLs so that parents can easily find where to ask for protection of their child and improve on the advertisment system that exists.