In today's lesson we looked at the website for the ASA which regulates the contents of advertising. We looked at several case studies to see what complaints to the ASA were based on and what the ASA's adjudication had been.
The TV advert for 'Coors Light' was accused of breaching two codes: racism and appealing to the audiences under the age of 18. We viewed the advert and discussed the adjudication: the advert was cleared of breaching the first code but accused of breaching the second code.
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